Who can name a couple of 3D-printing companies off the bat, or even just one? The "nameless" feel of the industry has many reasons, but it also shows opportunity. Any small company within additive manufacturing has a lot to gain from putting effort into picking their name and then branding it.
3D printing can still seem like sci-fi. Mainstream portrayal treats the technology more like magic than a blossoming reality on many of today's manufacturing shop floors. According to Forbes, the latest sign of maturing in 3D printing is an onslaught of merger and acquisition activity. This is apt for this sector since 3D printing is a "tool in the toolbox" that needs co-creation, collaboration, and other t project work to thrive.
In the bigger leagues, additive manufacturing is mostly business-to-business endeavors. The more prominent players are, for example, Desktop Metal, Protolabs, and Altana. None of which rings many bells, at least not amongst the commoners. So, if you are relatively new to the area, how could you go about finding a name for your 3D printing business?
For one, just putting time and effort into thinking about it is a good start. In that process, there is a lot of information to get inspired by. For example, why not look into what "things" all great company names, in general, have in common?
Since a good name pick can be crucial for the success of a business, one of the most forgiving or hopeful aspects is that some of the most successful companies changed their names when a better idea came around. One example of this is Xerox, which used to be called The Haploid Photographic Company. Another example is Nissan, which previously was called Datsun. So, if you get it wrong the first time, don't worry. A great name can hit you immediately, or it can be tweaked over time.
All the best company names are also sticky. That means that they are easy to . When you brainstorm for a name, you should give the processing time, preferably a week. Do some brainstorming, rest, and then go back. That way, you can go back to the list of names and see if there are any of them you without reading the list. Brevity also tends to lend itself to memorability. That's why the most successful names are only two syllabi shortβfor example, Nike, Apple, Facebook, Twitter, Pixar, and eBay.
The best names are also functional, which means they reflect what they do and how well they do it. Mozilla, which owns Firefox, is an example of this. When looking for a company name, that inspiration may strike where you least expect it. Also, that making up a word is more than ok. Without that creative freedom, Google and Snapchat would have been called something else.
Technology is something that has always impacted how people have lived, working to both make life more convenient, while also changing the way in which day-to-day life is conducted β ideally for the better. However, sometimes it might seem as though youβre waiting until these technologies are becoming widespread before you can integrate them into your own life, meaning that you spend more time waiting than you would ideally like.
3D printing is a form of technology that is currently used in industries a lot more than people seem to be able to realize. While many still think of it as a bit of a gimmick, the fact is that 3D printing is completely revolutionary. As such, it has been adopted by people all over the world with the intention of using it to create a number of different products for different markets. This article will look into more detail about the specific industries that have been most influenced.
